Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty. I’m sharing how to target your audience to read and engage with your content in my comms kit about newsletters. If you’re thinking of launching a new newsletter, […]
5 quick ideas for newsletter Read More »
I want to help you to use your customer feedback to improve products and services. Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and
How to use customer service for PR Read More »
Using email newsletters are a wonderful way of enhancing your brand and competitive position. When you launch a new product, service or event you focus all of your energies on the message but don’t forget to do the marketing and PR side too. How and why email newsletters can help you to promote what you
Email newsletters – 4 reasons why they work Read More »
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that
The power of video to tell stories Read More »
Marketing activities doesn’t need to be complicated. Let’s start from the beginning – you’re trying to advertise key messages to achieve specific goals, such as building brand awareness, providing information to customers, or launching a new product. Here’s the the action plan and strategy that you need to consider. Perhaps you don’t know where to
3 ideas you need for your marketing campaign Read More »
When you do fantastic work – tell everyone so you can be known as the best! Sometimes you need a bit of help getting your message out there. An opportunity may come your way to do an interview with radio or TV – allow us to share our expertise with some helpful tips. Firstly, why
6 easy ways to use media interviews to promote you Read More »