In a world where customers are more distracted than ever, clarity in your marketing isn’t just useful — it’s transformative. Whether you lead a growing business, run a small enterprise, or are an expert in your field, you deserve marketing guidance that feels simple, energising and achievable. You’ll find ideas here that help you sharpen […]
6 Reasons to Love Business marketing made simple! Read More »
Louise Chandler’s journey into PR and marketing began, fittingly, in the dynamic world of broadcasting. Her extensive media background is the cornerstone of Soundbite Media, providing her with the unique skills needed to tell powerful client stories. 🎤 My Life Behind the Mic and Camera For over 18 years, my media career was a whirlwind of
Brand Strategy for SMBs: The Three Pillars of Expert Audience Connection Read More »
I recently joined a panel at the annual Women in Media Conference in Manchester to share observations and lessons learned from my two decades in the PR and media industry. My hope is that these reflections are transferable, offering a blueprint for anyone starting a new career or needing a gentle nudge to remember their value. 1.
Reflections and Resilience: My 20-Year Media & Marketing Career Blueprint Read More »
Your entrepreneurial journey—whether you’re a solopreneur launching your expertise or an SMB scaling up—requires focused action. A quick ascend to success doesn’t happen by accident; it’s the result of smart planning and execution. Here is your tick-list of an essential action plan covering marketing, finance, and professional presence: 1. Master Your Digital Shop Front: Strategic
Your First-Year Launchpad: The Essential Action Plan for SMBs, Solopreneurs, and Experts Read More »
Understanding the Importance of Email Newsletters in Business Email newsletters are a powerful tool for businesses to maintain direct communication with their customers. They allow you to share important updates, promotions, and content that is valuable to your audience, thereby fostering relationships and encouraging loyalty. Moreover, effective email newsletters can enhance brand visibility and keep
We’ve all been there: you pick up your phone to check the time, and suddenly it’s forty-five minutes later, and you’re deep-diving into “how to build a shed” videos even though you don’t own a hammer. In this digital age, we don’t just use technology; we live in it. Social media is a massive part