When you launch a new product, service or event you focus all of your energies on the message but don’t forget to do the marketing and PR side too. Using email newsletters are a wonderful way of enhancing your brand and competitive position. If you have a list of clients and customers – you can …
Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and products, so you want them to remain happy and loyal. Angry and disgruntled customers are …
My career in PR began a long, long time ago with life as a Broadcaster! Drive to Reading University to interview a doctor about pioneering research for the British Heart Foundation – ok! Let’s send you out with a TV crew to film and interview a team of Street Pastors who help partygoers when they …
My career: media, marketing and penguins by Louise Chandler Read More »
Social media gives you a chance to create, share or exchange information and ideas in virtual communities. Snapchat, Twitter, Facebook, Instagram and LinkedIn – the list of social media goes on and on with different platforms providing ways to connect and interact with people and potential customers. Remember: Stories can engage us and become memorable …
4 ways to share the story of your business using social media Read More »
During the annual Women in Media Conference in Manchester, I joined a panel of ladies to share my experiences of working in the PR and media industry – with the aim to share my observations and lessons that I’ve learned. I hope you find these observations transferable, as a blueprint to anyone just starting a …
Reflections on a 20 year media and marketing career Read More »
You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order to promote what you do best! Let’s discuss how to pitch a story to …
Google is the handy search engine that we use to search for everything from the location of your local cinema, opening times for your café and where to buy a new dog leash. But did you realise that Google offers free training courses to help you with your digital marketing plans? Let me share with …
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that …
Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty. If you’re thinking of launching a new newsletter, where do you start and what do you include? New images Have you got images of yourself that are taken …
Marketing activities doesn’t need to be complicated. Let’s start from the beginning – you’re trying to advertise key messages to achieve specific goals, such as building brand awareness, providing information to customers, or launching a new product. Perhaps you don’t know where to start so here are three things to help you get started… Objective …