What are the best durations for videos on social media

Videos are a brilliant way to communicate and tell a story.

Here is your guide to creating videos that engage. The first step, is to get the duration correct:


At the moment TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds to tell a story before the user moves on to the next.


Consider 30 seconds to 1 minute for the standard post for Instagram’s fast paced traffic on the grid.


Facebook research shows that the most successful in-feed video length for Facebook videos is between 25 to 90 seconds long. Just like Instagram, the best option here is to keep your videos short and sweet.

X aka Twitter

Twitter tends to suggest that around the 30 second mark. Twitter allows you up to two minutes and 20 seconds for your video content but keep it concise because the audience won’t hang around. The feed is constantly being updated with new tweets.


LinkedIn gives you 10 minutes of video time to play with but for marketing goals try to stick to a 30 to 90 second video length. 


YouTube For brands on YouTube, I would suggest  that videos that are two minutes long will have an impact.


A single Snapchat video can be up to 60 seconds.

Think about how you can tell a story in a very quick way that will share a key message and also give a call to action for the viewer/

Want to know more?

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

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