Business

Brand Strategy for SMBs: The Three Pillars of Expert Audience Connection

Brand Strategy for SMBs: The Three Pillars of Expert Audience Connection

Louise Chandler’s journey into PR and marketing began, fittingly, in the dynamic world of broadcasting. Her extensive media background is the cornerstone of Soundbite Media, providing her with the unique skills needed to tell powerful client stories. 🎤 My Life Behind the Mic and Camera For over 18 years, my media career was a whirlwind of

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Louise Chandler hosting an event at the Excel Centre about franchising

Reflections and Resilience: My 20-Year Media & Marketing Career Blueprint

I recently joined a panel at the annual Women in Media Conference in Manchester to share observations and lessons learned from my two decades in the PR and media industry. My hope is that these reflections are transferable, offering a blueprint for anyone starting a new career or needing a gentle nudge to remember their value. 1.

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Business owner stood at a desk with a laptop with coffee cups in a cafe setting

Your First-Year Launchpad: The Essential Action Plan for SMBs, Solopreneurs, and Experts

Your entrepreneurial journey—whether you’re a solopreneur launching your expertise or an SMB scaling up—requires focused action. A quick ascend to success doesn’t happen by accident; it’s the result of smart planning and execution. Here is your tick-list of an essential action plan covering marketing, finance, and professional presence: 1. Master Your Digital Shop Front: Strategic

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A laptop says email newsletter subscribe for customers

The Ultimate Guide to Email Newsletters: 7 Strategies for Business Owners to Engage Customers

Understanding the Importance of Email Newsletters in Business Email newsletters are a powerful tool for businesses to maintain direct communication with their customers. They allow you to share important updates, promotions, and content that is valuable to your audience, thereby fostering relationships and encouraging loyalty. Moreover, effective email newsletters can enhance brand visibility and keep

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Challenge for Change Going any distance, to make a difference.

The Journey with Challenge for Change: Steps, Solidarity, and Smiles

https://youtube.com/shorts/AZOGm1q5VJU What an incredible year 2025 has been for the Challenge for Change movement! As we look back at the milestones we achieved together, it’s clear that when individuals, communities, and businesses unite for a common cause, the impact is nothing short of extraordinary. The journey to this success began with a meticulously planned Online

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