I recently joined a panel at the annual Women in Media Conference in Manchester to share observations and lessons learned from my two decades in the PR and media industry. My hope is that these reflections are transferable, offering a blueprint for anyone starting a new career or needing a gentle nudge to remember their value. 1. […]
Reflections and Resilience: My 20-Year Media & Marketing Career Blueprint Read More »
Your entrepreneurial journey—whether you’re a solopreneur launching your expertise or an SMB scaling up—requires focused action. A quick ascend to success doesn’t happen by accident; it’s the result of smart planning and execution. Here is your tick-list of an essential action plan covering marketing, finance, and professional presence: 1. Master Your Digital Shop Front: Strategic
Your First-Year Launchpad: The Essential Action Plan for SMBs, Solopreneurs, and Experts Read More »
Understanding the Importance of Email Newsletters in Business Email newsletters are a powerful tool for businesses to maintain direct communication with their customers. They allow you to share important updates, promotions, and content that is valuable to your audience, thereby fostering relationships and encouraging loyalty. Moreover, effective email newsletters can enhance brand visibility and keep
https://youtube.com/shorts/AZOGm1q5VJU What an incredible year 2025 has been for the Challenge for Change movement! As we look back at the milestones we achieved together, it’s clear that when individuals, communities, and businesses unite for a common cause, the impact is nothing short of extraordinary. The journey to this success began with a meticulously planned Online
The Journey with Challenge for Change: Steps, Solidarity, and Smiles Read More »
Some projects need more than a single specialist. The Collective brings together PR & messaging (Louise) Brand‑first filmmaking (Danny), and Agile Audio for PR (Darren) —so you get strategy, story, and video working in sync. One clear brief. Senior hands. Measurable outcomes. What each of us brings Louise (Soundbite Media): Positioning, message house, media angles,
Three Creative Minds, One Seamless Story Service Read More »
Some podcasts ramble. Ours land a clear message and deliver tangible value—every episode. When I team up with Darren Wingham ( WIDEO.co.uk), we blend story strategy (so you know what you’re saying and why) with studio‑calibre production (so it sounds and looks fantastic). The result? Confidence on mic, video‑ready assets for social and YouTube, and a
Louise × Darren: Podcasts that Land & Deliver Read More »