Most social platforms now use some form of algorithm to prioritise content. Therefore, you can’t always guarantee that posting at a specific time will result in your content being seen at that time. While this can be extremely frustrating, making your content resonate in other ways will enable you to increase your content’s visibility and […]
7 reasons to use TikTok for video marketing Read More »
When you need to look for a recipe for dinner or the opening times of your local hair salon, what do you do? You search on Google. Well, there are tools you can use for free to help you present a professional image to stand out and share all the great things you do and
Key strategies to use Google for your business Read More »
I spent a few days visiting New York recently and wandered through Time Square. It’s a world-famous space that is teeming with advertising signs and billboards to promote the latest products. Rumour has it, some prominent advertising spots can cost from $5,000 a day (£3,800). Advertising on a mass scale like this might be out
5 reasons why paid advertising can boost your business sales Read More »
Nowadays we are busy. Busy scrolling on our screens. Busy with our day-to-day routines. So how do you reach out and connect with customers and clients to tell them about the fabulous things you do? There’s a time and a place for free communications that can work wonders. But you may need to consider spending
Paid vs free advertising – which is best? Read More »