4 things Google can tell you about marketing

Google is the handy search engine that we use to search for everything from the location of your local cinema, opening times for your café and where to buy a new dog leash.

But did you realise that Google offers free training courses to help you with your digital marketing plans?

Let me share with you some of the most useful tools you can use to understand more about your business, working life, and freelancing pursuits

  1. Who are you talking to? It can be difficult to understand what to say and who you’re saying it to so any tips and guidance are useful. Try to find your audience and fine tune who you want to talk to using \’think with Gooogle\’ to get insights so you can reach and connect with your audience.
  2. What is everyone talking about at the moment? Well, try using google trends to explore how Google can be used to tell stories using trends. It’s almost like eavesdropping on useful conversations and finding phrases you can use to influence your marketing plans.
  3. Make the most of your mobile! We use our mobile phones as mini-computers as part of our day to day lives so our expectations are high! The Masterful mobile tool from Google helps you to discover how quickly your website will load on a mobile phone, how your pages are displayed, and whether forms easy to complete. Create efficient and effective website optimisation with \’masterful mobile\’.
So, which one will you choose and try first?

And if you’re thinking about how to create a marketing planning calendar, think about including

  • A content calendar for marketing
  • A social media marketing content calendar
  • Days, times to share posts and content
  • Platforms that you want to  use

Want to know more?

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

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