Using email newsletters are a wonderful way of enhancing your brand and competitive position. When you launch a new product, service or event you focus all of your energies on the message but don’t forget to do the marketing and PR side too. How and why email newsletters can help you to promote what you […]
Email newsletters – 4 reasons why they work Read More »
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that
The power of video to tell stories Read More »
Publicity can be an important part of developing your business. Whether you’re a small or a growing business you will want to grow your reputation, get the attention of customers and give them a good impression of your services and products. You want to show off and demonstrate to your customers why you are the
3 PR Activities you need for your business! Read More »
Marketing activities doesn’t need to be complicated. Let’s start from the beginning – you’re trying to advertise key messages to achieve specific goals, such as building brand awareness, providing information to customers, or launching a new product. Here’s the the action plan and strategy that you need to consider. Perhaps you don’t know where to
3 ideas you need for your marketing campaign Read More »
When you do fantastic work – tell everyone so you can be known as the best! Sometimes you need a bit of help getting your message out there. An opportunity may come your way to do an interview with radio or TV – allow us to share our expertise with some helpful tips. Firstly, why
6 easy ways to use media interviews to promote you Read More »
During the annual Women in Media Conference in Manchester, I joined a panel of ladies to share my experiences of working in the PR and media industry – with the aim to share my observations and lessons that I’ve learned. Discover the 14 PR and marketing toolkits with checklists, tip sheets and templates I hope
Reflections on a 20 year media and marketing career Read More »