Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty. I’m sharing how to target your audience to read and engage with your content in my comms kit about newsletters. If you’re thinking of launching a new newsletter, […]
5 quick ideas for newsletter Read More »
Social media gives you a chance to create, share or exchange information and ideas in virtual communities. Snapchat, Twitter, Facebook, Instagram and LinkedIn – the list of social media goes on and on with different platforms providing ways to connect and interact with people and potential customers. Explore the 13 page instant and downloadable toolkit
4 ways to share the story of your business using social media Read More »
Your question is ‘how to pitch a story to a journalist’? I hear this lot. You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order
Two ideas for pitching stories to the media Read More »
I want to help you to use your customer feedback to improve products and services. Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and
How to use customer service for PR Read More »
Using email newsletters are a wonderful way of enhancing your brand and competitive position. When you launch a new product, service or event you focus all of your energies on the message but don’t forget to do the marketing and PR side too. How and why email newsletters can help you to promote what you
Email newsletters – 4 reasons why they work Read More »
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that
The power of video to tell stories Read More »