Two ideas for pitching stories to the media

Your question is ‘how to pitch a story to a journalist’? I hear this lot.

You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order to promote what you do best!

Let’s discuss how to pitch a story to the media to gain exposure and coverage.

As a media & communications specialist here are two ideas that could get your story included on TV, Radio, or in newspapers:

1) Ask yourself: What makes my story unique and interesting?

Why would someone be interested to know about the topic? Is it because it is a record-breaking attempt? Is it the first time something is taking place?

Have you discovered something new? This is the first thing you tell the media to give them a taste of what you have to offer and hook them in.

2) Think of the platform

Each medium has its unique way of communicating with the audience. When you pitch a story, think about the information you can provide to these media platforms.

  •  TV engages us with great visual pictures and sounds so try to describe the pictures that the cameraman can film
  • Radio is an aural medium that relies on sound and the pictures it conjures up in our creative minds. Who is the best spokesperson to give an articulate and engaging interview?
  • Online & Newspaper platforms – are based on the written mode of communication so get ready to present some great copy

Email is the preferred way to communicate with journalists so here’s a quick list of tips

  • Get straight to the point
  • Keep the pitch simple – explain it in a compelling way that is easy to follow
  • Say if anyone is available to give an interview or comment and include the full name and the correct job title
  • Include your contact details in case the journalist wants to get in touch

Question: Think of an idea you will pitch and the way you will describe it to a journalist. You might want to create media pitch subject line examples to include in the email. If you have a lot of stories share, consider creating a media planning and editorial calendar so you don’t forget to share your nes.

Want to know more?

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

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