Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty.
If you’re thinking of launching a new newsletter, where do you start and what do you include?
Have you got images of yourself that are taken by a professional photographer? The reason for a photographer is to have photos taken with good light composition and they can also advise you with the correct colour scheme, posts, and locations to explain more about you that highlight your personality. You may even need some new ‘stock’ images of your office, premises, products, or abstract items.
Link to your social media
If you have active social media channels such as Facebook, Instagram, and Twitter – let your reader know. Share the links, profile pages, or handles and invite the person to follow and interact with you on your channels. An extra tip – tease the reader with something extra that is available only on your social media and no where else, to give an element of exclusivity.
Share something useful
Email newsletters give you an opportunity for extra value, to share something that is unique, special or useful to your reader. Have a think about what you can give to your reader that will help them. Perhaps ask them with a quick survey and questionnaire to inspire you for future newsletter editions.
Introduce you (or a member of your team)
If you have a team that works with you, now is the time to profile the individuals that make your business work. This gives a personal touch to who you are and what you do to bring personality, fun and memorable interactions. If it is just you, then introduce yourself in this section. Highlight relevant information such as award wins (or nominations), and interesting and fun facts that will start conversations or share why (or how) you plan to help your reader.
Have you got an email address, phone number, WhatsApp contact or another opportunity to connect with your reader? If so, tell people to connect and stay in touch with you to create opportunities to engage. If you tend to do Live videos, tell people when they can expect to connect with you so you are accessible as a friendly face.
Want to know more?
Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.
Connect with Louise on LinkedIn www.linkedin.com/in/louise-chandlermediapr