Most social platforms now use some form of algorithm to prioritise content. Therefore, you can’t always guarantee that posting at a specific time will result in your content being seen at that time. While this can be extremely frustrating, making your content resonate in other ways will enable you to increase your content’s visibility and […]
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Paid social media marketing can be a highly effective way to boost your brand’s visibility, drive traffic, and generate leads. Here are some key strategies to consider: Define Your Objectives Identify clear goals for your paid social media campaigns, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Select the Right
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Social media offers a powerful platform to interact with your customers without a significant financial investment. Platforms like Facebook provide a vital opportunity for conversation, engagement and relationship building. In order to make the most of social media, you need to think strategically: it’s not enough to just be present anymore. Here is a guide
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You know Christmas is coming when John Lewis and M&S share their Christmas TV adverts. The same goes for the big leading supermarkets Tesco, Sainsburys and M&S. The suspense builds, we hear whispers about the song that they’ve picked and we wait to see what story they’ll tell this year! The Christmas TV advert has
Festive TV adverts and 5 ideas for marketing that we can learn from them Read More »
Blogging is a powerful tool for lead generation and showcasing your expertise. Whether you’re a career consultant, cake maker, builder, or gardener, blog posts allow you to share valuable insights with your audience. Let’s explore how to use blog posts effectively for lead generation: Why Blogging Matters for Lead Generation Demonstrate Expertise: Blogging
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Creating engaging posts on social media is essential for building connections and fostering meaningful interactions. Here are some strategies, tools and ideas to help you craft compelling content: Host a Giveaway: Everyone loves free stuff! Consider hosting a giveaway where participants can enter by interacting with your post—whether it’s answering a question, tagging friends, or