Most social platforms now use some form of algorithm to prioritise content. Therefore, you can’t always guarantee that posting at a specific time will result in your content being seen at that time. While this can be extremely frustrating, making your content resonate in other ways will enable you to increase your content’s visibility and effectiveness.
You could try encouraging engagement and using topical hooks, or paid activity (if your budget allows).
Try these 7 ideas for TikTok video storytelling and marketing
- Understand Your Audience: Know who you’re targeting on TikTok. The platform primarily attracts Gen Z and Millennials, so tailor your content to their preferences and behaviours.
- Leverage TikTok Ads: Use TikTok’s advertising platform to reach a larger audience. You can create engaging ads that appear in users’ For You Pages (FYP).
- Use Influencer Marketing: Partner with TikTok influencers who align with your brand to drive authentic engagement.
- Create Viral Hashtag Challenges: Encourage users to create content around a branded hashtag. This can increase visibility and engagement.
- Optimize for TikTok’s Search Functionality: Use relevant keywords, hashtags, and descriptions to make your content easily discoverable.
- Go Live with TikTok’s Livestreaming Feature: Host live sessions to interact with your audience in real-time.
- Measure Performance with TikTok Analytics: Regularly check your performance metrics to see what’s working and what’s not, then tweak your strategy accordingly.
Get in touch with Louise today to explore how we can tailor a strategy that combines PR, communications and digital marketing. Together, we’ll ensure your brand thrives in this changing digital world.
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