Fail to Plan, Plan to Fail: Why Marketing Strategy Matters in 2026 Introduction:As we head into 2026, businesses face an increasingly competitive and fragmented marketing landscape. From social media platforms to podcasts, paid ads, and community events, the options are endless—but your time and budget aren’t. That’s why a clear, strategic marketing plan is essential. […]
Why Every Business Needs a Marketing Plan for 2026 Read More »
After a year focused on leveraging foundational expertise and impactful collaborations in 2025, the marketing and communication landscape is primed for a significant shift. Audience fatigue with generic content is at an all-time high, and the pursuit of authenticity is now non-negotiable. Soundbite Media believes the fastest path to business success in the coming year
The Future is Personal: Soundbite Media’s Top Marketing Predictions for 2026 Read More »
You know Christmas is coming when John Lewis and M&S share their Christmas TV adverts. The same goes for the big leading supermarkets Tesco, Sainsburys and M&S. The suspense builds, we hear whispers about the song that they’ve picked and we wait to see what story they’ll tell this year! The Christmas TV advert has
Festive TV adverts and 5 ideas for marketing that we can learn from them Read More »
McDonalds, Nike and Cadburys are all household names and brands but how did that happen? Ok, what is branding? A quick Google search tells us: a brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Building a recognizable
A brief guide to get your brand known Read More »
Running your own business can be rewarding and demanding in equal measure. You plan, organise, manage and take all the risks on board to be your own boss and reach your goals. You are the founder, creator and the employee. The day to day pursuits of being your own boss include finding ways to motivate
3 ways to use PR and marketing as a small business owner Read More »
Videos are a brilliant way to communicate and tell a story. Here is your guide to creating videos that engage. The first step, is to get the duration correct: TikTok At the moment TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds to tell a story before the user moves
What are the best durations for videos on social media Read More »