I spent a few days visiting New York recently and wandered through Time Square. It’s a world-famous space that is teeming with advertising signs and billboards to promote the latest products. Rumour has it, some prominent advertising spots can cost from $5,000 a day (£3,800). Advertising on a mass scale like this might be out […]
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Have you noticed there’s been a boom in podcasts in recent times? I first started making podcast in 2010-12 for BBC but recently the medium has become more accessible with the rise of smartphones and highspeed internet. Plus our lifestyles make podcast consumption easy. According to a survey on podcast consumption in the UK, Statista
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Your audience is key to any messages you share. Who are they? What job do they do? What do they enjoy doing in their spare time? What is their age or gender? These questions may seem useless or even obvious – but until you’re able to understand your audience, how can you connect with them
3 ways to identify your ideal customer for sales Read More »
Running your own business can be rewarding and demanding in equal measure. You plan, organise, manage and take all the risks on board to be your own boss and reach your goals. You are the founder, creator and the employee. The day to day pursuits of being your own boss include finding ways to motivate
3 ways to use PR and marketing as a small business owner Read More »
Videos are a brilliant way to communicate and tell a story. Here is your guide to creating videos that engage. The first step, is to get the duration correct: TikTok At the moment TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds to tell a story before the user moves
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Social media has revolutionised how we communicate and share information and there is always something new to use and learn. The platforms we use constantly add new features and tools for us to try so here are 3 things to try on your social media. 1. Go Live Be spontaneous and go live using the
3 things to try on your social media Read More »