Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and products, so you want them to remain happy and loyal. Angry and disgruntled customers are …
You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order to promote what you do best! Let’s discuss how to pitch a story to …
Google is the handy search engine that we use to search for everything from the location of your local cinema, opening times for your café and where to buy a new dog leash. But did you realise that Google offers free training courses to help you with your digital marketing plans? Let me share with …
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that …
Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty. If you’re thinking of launching a new newsletter, where do you start and what do you include? New images Have you got images of yourself that are taken …
Marketing activities doesn’t need to be complicated. Let’s start from the beginning – you’re trying to advertise key messages to achieve specific goals, such as building brand awareness, providing information to customers, or launching a new product. Perhaps you don’t know where to start so here are three things to help you get started… Objective …