Here’s a quick fire round to get to know me: What are the biggest life lessons you would like to share? A manager from my radio days once told me ‘never stop being curious’ and it’s words that have stayed with me for over 20 years. I apply this mindset to everything I do. Curiosity […]
In conversation with Louise Read More »
Nowadays we are busy. Busy scrolling on our screens. Busy with our day-to-day routines. So how do you reach out and connect with customers and clients to tell them about the fabulous things you do? There’s a time and a place for free communications that can work wonders. But you may need to consider spending
Paid vs free advertising – which is best? Read More »
Google is the handy search engine that we use to search for everything from the location of your local cinema, opening times for your café and where to buy a new dog leash. But did you realise that Google offers free training courses to help you with your digital marketing plans? Feeling ready to create
4 things Google can tell you about marketing Read More »
Newsletters are a great chance to share information, add value, explain a new service, launch a new product, and also help to improve customer (or client) loyalty. I’m sharing how to target your audience to read and engage with your content in my comms kit about newsletters. If you’re thinking of launching a new newsletter,
5 quick ideas for newsletter Read More »
Social media gives you a chance to create, share or exchange information and ideas in virtual communities. Snapchat, Twitter, Facebook, Instagram and LinkedIn – the list of social media goes on and on with different platforms providing ways to connect and interact with people and potential customers. Explore the 13 page instant and downloadable toolkit
4 ways to share the story of your business using social media Read More »
Your question is ‘how to pitch a story to a journalist’? I hear this lot. You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order
Two ideas for pitching stories to the media Read More »