High fives to you leader and expert in your field. You coach, guide, and inspire others with your expertise and qualifications. You’re skilful at motivating others (especially in challenging times). You’re great at keeping teams aligned and working toward a shared goal and vision. Your work influences others to achieve great things!
As an expert and leader I would suggest you struggle to have enough time to showcase and promote you and what you do.
So here’s 9 topics to help you elevate the best brand you have. You.
Finding and building your community
Your community is the life blood of your business. Your community will support your sales and help you to develop ideas and products that make a difference to your enterprise. How can you find your community of people who endorse you and what you do to others?
Attend networking events
Networking brings together like-minded individuals to share ideas, feel supported and create new business opportunities. Maybe now is the time to sign up and attend (online or in person) networking events for your industry. It’s a great opportunity to learn something new and also showcase your skills. I would recommend FSB as a good start. Include link to toolkit
Build your brand
Building a brand is more than colour, taglines, and logos. A brand is what you say, show and tell, it’s a mindset and a mission that drives you and your business. You want to generate awareness of your brand that will lead to longer-term connections with your customer. Think of 5 ideas that you can create to represent your brand.
Create videos and record yourself
Video storytelling is the way forward right now. People want to see and feel authentic connections and video is a perfect way to share messages. Think of the lighting, space, story, and visual cues that you want to create for a fun video. Experiment with different creative treatments, styles of videos and make sure you feel comfortable to be yourself.
Speak up and join a podcast
Nowadays celebrities such as Joe Wicks, Ferne Cotton, Oprah Winfrey, and Michelle Obama are sharing their inner perspectives and interviewing guests on their podcasts. It’s become the new business lifestyle for many. Would you consider being a guest on a podcast? Or perhaps you want to start your own podcast to share your views stories and messages with loyal listeners? Include link to toolkit
Pitch your story to the media
Your business ideas should certainly include media and public relations because it is a free way to gain public exposure. The ultimate goal is to promote what you do and who you are to the masses and if this is done correctly, it can help you to become a household name and recognisable. Research the journalists, writers and media outlets that might be interested in you as a guest and ask them to be involved.
Launch an event.
We have all been to events that are memorable but what makes them so engaging? Perhaps you might like to host a masterclass, skills session, breakfast event or something to bring people together. You can meet, connect and network to boost your reputation.
Optimise your social media
The power of social media is based on creating communities. Use words and visual representations of who you are and what you do. It’s great to post the odd photo now and again but think about how you can share a story with your follower. How can you take the follower on a journey? If you are launching a new product – you can count down to the launch and reveal some visual cues and examples to entice people to engage with you on a regular basis?
Write your own press release
Press releases allow you to announce something newsworthy to the media to generate coverage about a story. It’s also an opportunity to build awareness of what you do or sell. Writing a brilliant press release takes some practice and skill but when it’s done correctly, it can be a great tool to grab the attention of journalists and be featured online or in print media.
Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.
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