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Networking – 7 actions for positive and productive conversations

Self-promotion is a valuable skill that can significantly impact your career and business.

I understand that it may not come natural to you so let’s explore some effective strategies for promoting yourself confidently and authentically:

  1.  Acknowledge Your Achievements:

Instead of waiting for formal recognition, proactively share your accomplishments. Use company resources like newsletters, emails, or meetings to highlight recent successes. For instance, you could discuss a project you’re working on in a monthly email to colleagues and stakeholders.

  1. Promote Your Expertise Beyond Work:

Extend your reach beyond the workplace. Consider using social media to share your professional expertise. Write blog articles or offer tips related to your field. By doing so, you’ll establish yourself as an authority and increase your visibility.

  1.  Craft Your Elevator Pitch:

An elevator pitch is a concise summary of who you are, what you do, and what value you bring. Practice delivering it confidently in various situations, whether at networking events, interviews, or casual conversations. Keep it succinct and engaging.

  1. Choose Powerful Words:

When describing your skills and achievements, select impactful words. Use terms that convey confidence and competence. For example, instead of saying, “I’m okay at project management,” say, “I excel in project management, consistently delivering on-time and within budget”.

  1. Be Authentic and Honest:

Authenticity matters. Be true to yourself while highlighting your strengths. Avoid exaggeration or false claims. People appreciate genuine individuals who are transparent about their abilities and experiences.

  1. Maintain a Positive Image:

Consistently project a positive image. This includes both your verbal communication and your online presence. Be mindful of how you come across in emails, social media posts, and interactions with colleagues. Positivity attracts attention and fosters trust.

  1. Prepare Introductions with Clarity:

Before networking events or meetings, prepare a clear introduction. State your name, role, and a summary of your expertise. Practice until it feels natural. A well-prepared introduction sets the tone for meaningful conversations.

Remember, networking isn’t about arrogance; it’s about confidently building connections. Celebrate your hard work and accomplishments and don’t forget to listen to others too!

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

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