PR on a post-it note with a laptop

3 PR Activities you need for your business!

Publicity can be an important part of developing your business.

Whether you’re a small or a growing business you will want to grow your reputation, get the attention of customers and give them a good impression of your services and products.

You want to show off and demonstrate to your customers why you are the best at what you do and also what you sell!

Running a business can be really busy so don’t miss out on periodic promotional activities such as these:

Monthly: Check Social Media

Social media is evolving to reflect our busy lives, media consumption and daily habits.

If your business uses Facebook, Twitter, Instagram, LinkedIn and more – you will know that the settings and features change regularly and it can pass you by in a flash.

As the user you are given more options to showcase your business with images, posts, articles plus your privacy settings can change.

Schedule in some time every month to check your social media settings to make the most of your presence. Also keep an eye out for anything new you can use utilise as part of your social media strategy.

Download the toolkit with eight of the most popular platforms now.

Four Time Per Year: Seasonality

Does your business reflect the summer, autumn, winter and spring seasons?

Perhaps you have services or products that maybe applicable to the seasons to make you relevant to your customer -eg: you’re a nutritional so you have healthy recipes to keep flu season at bay in the winter months.

You may even want to introduce special seasonal offers.

Look at topical highlights in the year such as Christmas and summer (school) holidays – what can you say to your customer to promote you and also show that you are in sync with their lives?

Annually: Anniversaries

When did you start your business – one year ago?

When did you launch your best services or products?

Is it the 10 year anniversary since a highly qualified employee joined your team?

These are topics to celebrate and news to share with your customers to promote your credibility and longevity as a business.

What business anniversary will you celebrate next?

Press releases help you to share your stories – the interactive toolkit will help you write it.

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

Connect with Louise on LinkedIn www.linkedin.com/in/louise-chandlermediapr

 

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