Key strategies to use Google for your business

When you need to look for a recipe for dinner or the opening times of your local hair salon, what do you do? You search on Google.

Well, there are tools you can use for free to help you present a professional image to stand out and share all the great things you do and sell! 

Here are some key strategies for your explore:

• Google Ads: Using pay-per-click (PPC) campaigns to drive targeted traffic to your website. You can set up different types of campaigns, such as search ads, display ads, video ads, and more.

• Google My Business: this is a freebie that people often don’t use or remember. So claim and optimize your Google My Business listing to improve local search visibility and attract nearby customers. You can also ask for reviews, add services and add products to promote your business far and wide. 

• Google Search Console: Use this tool to monitor and maintain your site’s presence in Google Search results. It helps you understand how Google views your site and optimize your SEO efforts.

• YouTube: Host and share videos on YouTube, the largest video community in the world, to reach a broader audience. Share advice demonstrations and talk to your audience to share a personal touch.

Get in touch with Louise today to explore how we can tailor a strategy that combines PR, communications and digital marketing. Together, we’ll ensure your brand thrives in this changing digital world.

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