Building a brand

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How to create a paid social media marketing strategy

Paid social media marketing can be a highly effective way to boost your brand’s visibility, drive traffic, and generate leads. Here are some key strategies to consider: Define Your Objectives Identify clear goals for your paid social media campaigns, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Select the Right […]

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Create your own PR Power!

Public Relations, or ‘PR’, is all about the way organisations communicate with the public to promote themselves and build a positive reputation and public image. PR sounds like an effortless, easy task but it can be difficult to know where to start and how to make the most of your time and resources. As a

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4 ways to share the story of your business using social media

Social media gives you a chance to create, share or exchange information and ideas in virtual communities. Snapchat, Twitter, Facebook, Instagram and LinkedIn – the list of social media goes on and on with different platforms providing ways to connect and interact with people and potential customers. Explore the 13 page instant and downloadable toolkit

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