Business

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How to Define Your Target Audience: A Business Owner’s Guide to Increase Sales

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Understanding the Importance of a Target Audience Defining a target audience is crucial for any business aiming to increase sales and build lasting customer relationships. Understanding who your ideal customers are allows you to tailor your marketing efforts, ensuring that your message resonates with the right people. When a business knows its target audience, it […]

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Marketing FAQs: Common Questions Every Business Owner Asks

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Q: What is the importance of a marketing strategy? A marketing strategy serves as a roadmap for your business, guiding all marketing efforts and ensuring that your goals align with your overall business objectives. It helps you identify your unique selling proposition and understand how to communicate it effectively to your audience. Without a clear

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The Power of Gratitude: How a Personal ‘Thank You’ Builds Customer Loyalty and Trust

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A genuine “thank you” goes a long way in building customer loyalty. When you add a personal touch to every sale—like a handwritten note or a friendly message about dispatch—it shows that you’re not just another business, but someone who truly cares about their customers. Here are some ideas on how those small gestures can

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Your Brand, Your Story: 3 PR & Marketing Tips to Build Trust & Win Work"

Your Brand, Your Story: 3 PR & Marketing Tips to Build Trust & Win Work

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When you’re freelancing or self-employed, you’re not just selling a product or service—you’re selling yourself and what you stand for. Here are three practical ways to harness PR and marketing to boost your exposure, build trust, and win more work: 1. Create a Professional Website and Portfolio Your website is your digital shop window. It’s

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Louise Chandler hosting an event at the Excel Centre about franchising

The Personality and Passion Behind Soundbite Media: Meet Louise Chandler

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Louise Chandler, the driving force behind Soundbite Media, is dedicated to actively empowering businesses to communicate with clarity. With over two decades of deep industry experience, Louise approaches every client relationship with a genuine passion for their success. She prides herself on demystifying PR and marketing, making it accessible and effective for everyone, from side hustlers to

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