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I spent a few days visiting New York recently and wandered through Time Square. It’s a world-famous space that is teeming with advertising signs and billboards to promote the latest products. Rumour has it, some prominent advertising spots can cost from $5,000 a day (£3,800). Advertising on a mass scale like this might be out […]
5 reasons why paid advertising can boost your business sales Read More »
McDonalds, Nike and Cadburys are all household names and brands but how did that happen? Ok, what is branding? A quick Google search tells us: a brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Building a recognizable
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Have you noticed there’s been a boom in podcasts in recent times? I first started making podcast in 2010-12 for BBC but recently the medium has become more accessible with the rise of smartphones and highspeed internet. Plus our lifestyles make podcast consumption easy. According to a survey on podcast consumption in the UK, Statista
How to launch a podcast in 4 steps Read More »
Your audience is key to any messages you share. Who are they? What job do they do? What do they enjoy doing in their spare time? What is their age or gender? These questions may seem useless or even obvious – but until you’re able to understand your audience, how can you connect with them
3 ways to identify your ideal customer for sales Read More »
Running your own business can be rewarding and demanding in equal measure. You plan, organise, manage and take all the risks on board to be your own boss and reach your goals. You are the founder, creator and the employee. The day to day pursuits of being your own boss include finding ways to motivate
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Celebrate your passions and ambition. Fair play to you and high fives for you! It takes bold and brave courage to stand up and go for it. Give yourself credit, you’re about to go on an exciting journey to learn something new and live out your vision – enjoy it! Your time is your own.
6 reasons to be proud of your side hustle Read More »