Top Tips for Video Content Creation

Danny Eycott from Brand & Culture Videos is an associate who works with Louise Chandler at Soundbite Media to consult and share amazing video marketing advice. 

Danny says that when it comes to making great video content, his values are ‘authenticity – honesty- professional integrity- passion and commitment’. This is clear to see in his latest showreel 

Louise and Danny recently hosted a session called The power of storytelling in video marketing strategies to share tips and advice. If you missed the session, here is a summary: 

1. One Message per Video:

• Focus and Clarity: Each video should have a single, clear message. This makes it easier for viewers to understand and remember your main point. For example, if you’re selling carpets, focus solely on that instead of mixing in other products like vinyl.
• Avoiding Overload: Trying to convey multiple messages in one video can confuse your audience and dilute the impact of your content. Stick to one message to ensure clarity and effectiveness.

2. Secondary Benefits of Video Content:

• Boosting SEO: Videos can significantly enhance your SEO. They increase the time visitors spend on your website and social media, which can improve your search engine ranking. Additionally, videos often appear higher in search results, especially in the video tab on Google.
• Brand Recall: People retain 95% of a message when they watch it in a video, compared to just 10% when reading text. This is because videos engage both sight and sound, creating a more immersive experience.
• Increased Conversion Rates: Longer engagement times on your landing pages due to video content can lead to higher conversion rates. The more time someone spends with your content, the more likely they are to take the desired action.

Try: 7 effective tips for creating professional videos

3. Repurposing Video Content:

• Multi-Platform Use: A single video can be repurposed into various formats and shared across multiple platforms. For example, an hour-long video can be broken down into shorter segments, trailers, blogs, podcasts, and infographics.
• Consistent Presence: By repurposing content, you ensure that your message reaches a broader audience and stays relevant across different media channels.

4. Practical Tips for Making Your Own Videos:

• Keep It Simple: Use your smartphone to record videos. Plan your message, set up your phone on a tripod or have someone hold it, and start recording.
• Editing and Platform Optimization: Edit your videos to enhance their quality. Consider the platform where you’ll share them and adjust the aspect ratios accordingly.
• Practice and Enjoyment: Your first videos may not be perfect, but practice makes perfect. Enjoy the process, as authenticity and enthusiasm will resonate with your audience.

5. Example of Effective Video Use:

• LinkedIn Engagement: Posting videos on LinkedIn can lead to increased engagement. For example, converting a text post into a video can result in higher interaction and more comments.

Recap of Key Points

• Focus on One Message per Video: Ensures clarity and effectiveness.
• SEO and Brand Recall: Videos boost SEO and are more memorable than text.
• Repurpose Content: Extend the life of your videos by using them across different platforms.
• Practical Tips: Keep it simple, plan, edit, and enjoy the process.
• Gain Knowledge, Confidence, and Reduce Stress with this toolkit 7 effective tips for creating professional videos
  

By implementing these strategies, you can create engaging and effective video content that resonates with your audience and enhances your marketing efforts. 

Get in touch with Louise today to explore how we can tailor a strategy that combines PR, communications and digital marketing. Together, we’ll ensure your brand thrives in this changing digital world.

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• If you have any questions or would like to discuss this article – get in touch with Louise@soundbitemedia.co.uk