Louise Chandler, the driving force behind Soundbite Media, is dedicated to actively empowering businesses to communicate with clarity. With over two decades of deep industry experience, Louise approaches every client relationship with a genuine passion for their success. She prides herself on demystifying PR and marketing, making it accessible and effective for everyone, from side hustlers to established leaders.
Louise’s commitment to sharing knowledge extends beyond her one-on-one client work. She actively provides crucial business marketing support through dedicated sessions with organizations like the BIPC (Business & Intellectual Property Centre) and Network Rail, helping wider audiences master communications strategy.
Ready to understand the mindset that drives her business? Louise shares insights into her life, career, and commitment to making marketing simple.
🎙️ A Quick-Fire Round with Louise
What are your biggest life lessons?
My guiding principle, given to me by a manager during my radio days, is: ‘Never stop being curious.’ This mindset is key to avoiding premature judgments and allows me to approach new, daunting tasks with an openness and readiness to learn.
What is the best thing about being your own boss?
It’s the freedom to celebrate my passions and ambition! I enjoy the flexibility and the ability to choose how I use my time. Freedom is paramount. I also find immense joy in meeting new people, hearing their stories, and connecting within the diverse entrepreneurial world.
How do you start your day?
It starts with a yawn, a stretch, and gulping a glass of water—I’m not a morning person! I then use a 10-15 minute yoga routine via YouTube to wake up and focus my mind, embracing mindfulness before a busy day. Then, it’s the shower and that essential “cup of ambition.”
Who (or what) inspires you most?
I’m inspired by stories of successful people because the journey often reveals challenges and setbacks. Learning from the difficulties others encounter reminds me that success requires resilience. My biggest inspirations are Oprah and my mum.
What makes you feel creative?
I’m often in ‘sponge mode,’ soaking up ideas from everywhere: museums, theatre, film, podcasts, or exhibitions. Absorbing different media—visuals, sounds, and images—is what truly fuels my creativity.
🚀 The Journey and Vision
How I Got Here
My career began with a love for music and producing live radio shows at the BBC as a Broadcast Assistant. This passion quickly broadened into writing, TV production/presenting, and social media. Even after 20+ years, I am constantly learning, developing, and absorbing myself in the media and marketing world.
What I’m Proud Of
I recently led a marketing and media campaign to promote joining the fire service, which showcased the diverse daily lives of the crew. This impactful work has been recognized by the communications and PR industry with two award nominations—an achievement I am incredibly proud of.
Louise’s Mission: Simplifying PR and Marketing
With two decades of experience as a broadcaster, journalist, and PR manager, I am on a mission to explain PR and marketing in an easy and relatable way. I want to help leaders, experts, solopreneurs, and freelancers use these tools to their advantage.
To make this support universally accessible, I’ve developed multiple resources:
- The Comms Kits: Designed for immediate impact, these are downloadable, interactive toolkit resources developed to help businesses attract clients and promote their services. You can find them here: soundbitemedia.co.uk/toolkits/
- My Marketing Pro Membership: For ongoing, affordable support, join my community for marketing made simple! You can subscribe here: patreon.com/c/SoundbiteMedia_Businessmarketingmadesimple
I also offer more intensive support through my Great Minds 1-2-1 Mentoring sessions, designed to give you the strategy you need to market your business!
Let’s stay connected:
Get in touch with Louise today to explore how we can tailor a strategy that combines PR, communications and digital marketing. Together, we’ll ensure your brand thrives in this changing digital world.
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- If you have any questions or would like to discuss this article – get in touch using the contact us button. Speak soon!
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