Three Creative Minds, One Seamless Story Service

Some projects need more than a single specialist.

The Collective brings together

• PR & messaging (Louise)
• Brand‑first filmmaking (Danny), and
• Agile Audio for PR (Darren)

—so you get strategy, story, and video working in sync. One clear brief. Senior hands. Measurable outcomes.

What each of us brings

• Louise (Soundbite Media): Positioning, message house, media angles, spokesperson coaching, and content systems that keep momentum.
• Danny (Brand Culture Video): Narrative craft for brand, culture, and leadership—films with emotional truth and staying power.
• Darren  WIDEO.co.uk: Clear, story-led video that helps campaigns land with real audiences. Ranging from filming, podcasting and editing through to graphics and delivery. All designed to support coverage, engagement, and measurable action.

Why this trio delivers

• Clarity & speed: We align on the core story first, then choose the best formats (long‑form brand film, short social cuts, PR clips).
• Consistency across channels: The same truth, tailored for site, social, and press—so your audience never meets a mixed message.
• Accountability: A written brief with scope, deadlines, and fees acts as the commissioning contract. You know who’s doing what—and when.

Sample project paths

1) SME Growth Launch

• Goal: Become the go‑to in a niche and drive enquiries.
• Outputs: Message house → founder story film (Danny) → 3 reels → PR clip (Darren) → website copy + LinkedIn cadence (Louise).
• What to measure: Website conversion, inbound enquiries, press pickups, saves/shares.

2) Public Sector Engagement

• Goal: Explain a policy through human stories and increase participation.
• Outputs: Plain‑English messaging (Louise) → community‑focused short films (Danny) → captioned clips for social + local news packages (Darren).
• What to measure: Engagement by segment, sentiment shift, time‑to-clarification.

3) Thought Leadership Platform

• Goal: Turn expertise into influence and opportunities.
• Outputs: POV sprint (Louise) → flagship interview film (Danny) → snackable insight clips (Darren) → op‑ed/guest spot outreach (Louise).
• What to measure: Quality followers, newsletter sign‑ups, speaking invites, podcast bookings.

How we work together (lightweight, thorough)

1. Discovery & message: What’s the transformation you want to be known for?
2. Content ladder: Decide the “hero” asset and the cascade (films, reels, PR cuts, articles).
3. Production: On‑brand visuals and soundbites; accessibility built in (captions, alt text).
4. Distribution: Publish on site, activate on LinkedIn, and pitch targeted media.
5. Review: KPIs, learnings, and a reusable playbook so your team can sustain results.

Real‑world wins to aim for

• A clarity leap—teams speak about the brand the same way
• Authority signals—press mentions, speaker invites, award shortlists
• Demand uplift—more qualified enquiries and faster sales cycles

Want a senior, seamless team without the agency overhead? Let’s build your story engine.
Email: louise@soundbitemedia.co.uk · Book a call so we can start planning

Next step idea: Share one upcoming moment (launch, event, policy milestone). We’ll propose a mini content stack mapped to your goals and timeline.