How do you communicate and tell stories about your business?
I’m on a mission to help you to expand and grow your business. This Comms Kit is a fabulous place to start
There, Here are three ideas to help you feel inspired and buoyant…
Try this PIC technique…
Plan:
We can only control the things that we can influence. So, take some time to create a communications plan for the year.
- Audience: familiarise yourself with your audience. or customer Who are they, what are their main questions at the moment and what do they need to know from you and your business?
- What platforms will you use: what are the best platforms to reach out to your audience? If you use social media which ones are most effective? Email newsletters, google advertising, and more are all available but decide where you will focus your efforts to communicate your updates.
- What do you want to say: consider your tone and the messages that you want to share. Perhaps you want to remind your customers that your services are still available online or you are counting down to an exciting product launch.
Interact:
I know we are currently living in national lockdown restrictions aka lockdown, but the virtual world gives us a chance to connect. How you choose to do that is up to you but do not forget the importance of networking, connecting, and speaking to your customers to remind customers about the personality behind the business:
- Go live and do a video to update your customers in person
- Host a virtual coffee catch-up for fun
- Do a live Q&A to answer questions
- Create a live story of your day on social media
- Create a watch party for an interactive experience
Consistency:
Life gets busy and time flies by but consistency is key. Once you have the attention of your audience, ensure you provide consistent information to keep in touch and inform your audience and fans.
Think: how often do you want to communicate with your customers? Too often may appear needy and overwhelming. Too little and you risk your customer forgetting who you are and how you can help them. Consider what is the best approach for you and what you can do on a regular basis.
So there you go, that’s how you PIC your communications – you plan, interact, and be consistent!
I have some great ideas to support you with your business planning and marketing plans.
Want to know more?
Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.
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