Three Creative Minds, One Seamless Story Engine

The Collective: How We Turn Your Message into a Movement (On Screen and with Sound).

Some projects need more than a single specialist. The Collective brings together PR & messaging (Louise), brand‑first filmmaking (Danny), and agile Audio  (Darren)—so you get strategy, story, and video working in sync. One clear brief. Senior hands. Measurable outcomes.

What each of us brings

• Louise (Soundbite Media): Positioning, message house, media angles, spokesperson coaching, and content systems that keep momentum.
• Danny (Brand Culture Video): Narrative craft for brand, culture, and leadership—films with emotional truth and staying power.
• Darren (Wideo): Rapid, clean AV that supports launches, events, and reactive moments—short, sharp, and ready to ship.

Why this trio delivers

• Clarity & speed: We align on the core story first, then choose the best formats (long‑form brand film, short social cuts, PR clips).
• Consistency across channels: The same truth, tailored for site, social, and press—so your audience never meets a mixed message.
• Accountability: A written brief with scope, deadlines, and fees acts as the commissioning contract. You know who’s doing what—and when.

Sample project paths

1) SME Growth Launch

• Goal: Become the go‑to in a niche and drive enquiries.
• Outputs: Message house → founder story film (Danny) → 3 reels → PR clip (Darren) → website copy + LinkedIn content (Louise).
• What to measure: Website conversion, inbound enquiries, press pickups, saves/shares.

2) Public Sector Engagement

• Goal: Explain a policy through human stories and increase participation.
• Outputs: Plain‑English messaging (Louise) → community‑focused short films (Danny) → captioned clips for social + local news packages (Darren).
• What to measure: Engagement by segment, sentiment shift, time‑to-clarification.

3) Thought Leadership Platform

• Goal: Turn expertise into influence and opportunities.
• Outputs: POV sprint (Louise) → flagship interview film (Danny) → snackable insight clips (Darren) → op‑ed/guest spot outreach (Louise).
• What to measure: Quality followers, newsletter sign‑ups, speaking invites, podcast bookings.

How we work together (lightweight, thorough)

1. Discovery & message: What’s the transformation you want to be known for?
2. Content ladder: Decide the “hero” asset and the cascade (films, reels, PR cuts, articles).
3. Production: On‑brand visuals and soundbites; accessibility built in (captions, alt text).
4. Distribution: Publish on site, activate on LinkedIn, and pitch targeted media.
5. Review: KPIs, learnings, and a reusable playbook so your team can sustain results.

Real‑world wins to aim for

• A clarity leap—teams speak about the brand the same way
• Authority signals—press mentions, speaker invites, award shortlists
• Demand uplift—more qualified enquiries and faster sales cycles

Want a senior, seamless team without the agency overhead? Let’s build your story engine.
Email: louise@soundbitemedia.co.uk · Book a call with Louise to have a chat!

Next step idea: Share one upcoming moment (launch, event, policy milestone). We’ll propose a mini content stack mapped to your goals and timeline.