Brand, Culture, Camera: How Danny and I Turn Values into Stories People Remember

Some videos look good—but don’t say anything. When Brand Culture Video’s Danny Eycott and I team up, the goal is different: we create films that feel true to your brand’s values and fuel PR, social, sales, and speaking opportunities.

It’s your message house brought to life on camera—so the same story carries across your website, LinkedIn, press releases, and events.

Why our partnership works

• Brand‑first, not camera‑first. We start with your positioning, proof points, and the change you promise customers. Then Danny shapes the narrative arc to make those ideas click emotionally.
• PR smarts baked in. As we plan, I’m already thinking about headline hooks, quotes, and press angles. Danny ensures we capture soundbites and visuals that travel beyond a single edit.
• Seamless commissioning. You get a clear brief with scope, deadlines, and fees, and the brief acts as our commissioning contract. We keep approvals tight and delivery on time.

What we typically create together

• Founder/Leader Stories: Why you exist, what you stand for, and the transformation you bring.
• Brand Culture Films: Values, people, behind‑the‑scenes—great for recruitment, onboarding, and investor decks.
• Thought Leadership Clips: Short, punchy insights from your POV that repurpose into LinkedIn posts and media pitches.
• Case Study Shorts: Before → After outcomes with customers, tailored for your website and press outreach.

How a project flows (simple and transparent)

1. Message & Goals: We clarify your positioning, audience, and the single idea people should remember.
2. Narrative & Shotlist: Danny turns those messages into scenes, locations, and questions that elicit authentic moments.
3. Production: Calm, purposeful filming—minimal jargon, maximum clarity. We capture long takes, B‑roll, and caption‑ready audio.
4. Edit: Hero film + social cuts (9:16, 1:1, 16:9) + title cards and captions for accessibility.
5. Distribution & PR: We publish on your site, activate on LinkedIn, and pitch selective media angles supported by strong visuals.

Three quick ideas to start today

• “Values in Action” series: 3 x 45‑second clips where leaders share one value and a concrete story that proves it.
• Client wins, on camera: Film one customer conversation every quarter—turn it into a 90‑second case study + 3 pull‑quotes for your website.
• Founder FAQ reel: Answer your top three pre‑sale questions on video; embed on your landing page to boost conversions.

Results to look for

• Increased watch time and completion on key pages
• More profile views and inbound invites (speaking, partnerships, press)
• Faster sales cycles because your story is clearer and more memorable

Ready to put your brand values on camera—without the fluff?
Email: louise@soundbitemedia.co.uk · Book a call: for a 30 minute catch-up!

P.S. Have a values statement that doesn’t feel like you? Bring it to the call. We’ll pressure‑test it in 10 minutes and show you how it translates to video.