SME Businesses

You a founder wearing many hats. You want predictable demand, authority in your niche, and marketing that actually converts.
You don’t need “more marketing.”
 
You need the right words, proof that feels real, and a simple system to keep you visible—without the overwhelm.
 
I help SMEs define a clear story, publish consistently, and earn trust through case studies, testimonials, and smart PR. Whether you’re launching, levelling up, or regrouping, we’ll build the essentials that move the needle: positioning, content that converts, and confidence on camera and in the press.

How marcomms & PR can help

What you need from marketing communications

What Louise and Soundbite Media offers

  • Foundations Sprint (2–3 weeks): positioning, value proposition, message house, brand voice.
  • PR lite: local/trade press list, pitch angles, press release, founder bio, media coaching.
  • Evergreen content system: 6–8 pillar articles, 12 case-study templates, 3 email sequences, LinkedIn
    Measurement: UTM dashboard; pipeline-based KPIs.
  • Clarity that clicks: a message people can remember—and repeat
  • Trust signals: testimonials, case studies, and credible press mentions
  • Demand you can feel: warmer enquiries, faster decisions, better-fit clients

How We’ll Work 

Discover & Decide
We map your audience, offer and goals—then choose the few things that matter most for results this quarter.

 Build the Message House
Core narrative, 3 proof pillars, and soundbites that carry through web copy, decks, social and PR.

Create the Essentials
Website or landing copy refresh, 2–3 pillar pieces, a case‑study template, and a content plan.

Show & Tell (PR Lite)
Local/trade outreach with right‑sized angles, founder bio, and a press release you can adapt.

Review & Repeat
Straightforward metrics, lessons learned and a playbook your team can keep using.

Testimonials

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