SME Businesses
How marcomms & PR can help
- Create a repeatable content system that fuels website, email, and social.
- Win trust signals (press mentions, case studies, testimonials, awards).
- Build a simple funnel: awareness → consideration → enquiry → close.
What you need from marketing communications
- A clear positioning and story that sets you apart.
- Consistent content that feeds sales: website copy, case studies, email sequences, LinkedIn strategy.
- Affordable PR that drives trust: local and trade coverage, awards, speaking slots.
What Louise and Soundbite Media offers
- Foundations Sprint (2–3 weeks): positioning, value proposition, message house, brand voice.
- PR lite: local/trade press list, pitch angles, press release, founder bio, media coaching.
- Evergreen content system: 6–8 pillar articles, 12 case-study templates, 3 email sequences, LinkedInMeasurement: UTM dashboard; pipeline-based KPIs.
- Clarity that clicks: a message people can remember—and repeat
- Trust signals: testimonials, case studies, and credible press mentions
- Demand you can feel: warmer enquiries, faster decisions, better-fit clients
How We’ll Work
Discover & Decide
We map your audience, offer and goals—then choose the few things that matter most for results this quarter.
Build the Message House
Core narrative, 3 proof pillars, and soundbites that carry through web copy, decks, social and PR.
Create the Essentials
Website or landing copy refresh, 2–3 pillar pieces, a case‑study template, and a content plan.
Show & Tell (PR Lite)
Local/trade outreach with right‑sized angles, founder bio, and a press release you can adapt.
Review & Repeat
Straightforward metrics, lessons learned and a playbook your team can keep using.
Testimonials
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I have yet to find someone who works harder, smarter and with more passion for their work than Louise! Collaborating with Louise is a joy. I have worked with Louise on various media, marketing and PR projects since 2010. She is the perfect team player. She gets on with everyone and her enthusiasm will lift morale every time. Her extensive media, PR and marketing experience, including time at the BBC, means that I have found her invaluable as a sounding board and ideas generator. Our media projects have always benefitted from having Louise on board! Louise is perfect in front of the camera. Recently, I have engaged Louise to present a series of promotional videos. The rest of the team found her a joy to work with and impressed with her TV presentation skills. Louise also has a great voice for radio and podcasts and is never short of an idea or two for content in these areas.
Darren Wingham Head of Video Production at Squaricle Group Head of Video Production at Squaricle Group -
Louise is a much valued member of our contributing team at Melan where she has written several insightful and engaging articles during the last couple of years. A real people person, with a genuine interest in highlighting untold stories and experiences, Louise has lent her considerable communications and editorial expertise to Melan content planning sessions.
Joy Joses Founder and CEO of 1975 media and Melan Mag publisher -
I first worked with Louise on a video promo for client Berkeley Global. She was tasked with the job of turning an abstract concept (mobile password authentication) into an engaging 90-second video for the client's website. Show Up. As director she was great and very quickly had a script approved and a shoot list organised. Louise ensured the video was produced within budget, on time, and to the exact requirements of a challenging brief. I do not hesitate to give Louise a referral as her skills and personality will make any project a joy to be involved in.
Mike Taylor Catchlight Videography
Catch up on the latest news

Empowering Digital Wellbeing For Teens: Louise Joins Breck Foundation to Boost Online Safety Education
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