Local Government & Public Sector

Councils, partnerships, community programmes, grant-funded initiatives, you need to reach diverse communities, meet accessibility and compliance standards, and demonstrate impact.

What you need from marketing communications

  • Plain-English, accessible messaging across channels.
  • Community outreach plans, stakeholder mapping, crisis/issue comms readiness.
  • Louise provided PR services to promote Cianna’s Smile, a charity event that aims to raise funds for families affected by Sickle Cell. The event raised £2000 to continue worthwhile education about the blood disorder.
  • Measurable engagement with hard-to-reach groups; feedback loops.

How marcomms can help

  • Translate policy into clear citizen benefits; inclusive creative.
  • Build two-way engagement: forums, surveys, listening sessions, community partners.
  • Increase transparency: proactive updates, myth-busting, and sentiment tracking.
case study: Three Conversations That Can Transform a Business

What Louise & Soundbite Media offers

  • Understanding: messages that make sense the first time
  • Inclusion: content people can access, in formats they use
  • Participation: higher engagement and response rates
  • Trust: timely updates, transparent decisions, calm issues handling

Outcomes we focus on 

  • Community Comms Framework: stakeholder mapping, audience segmentation, channel plan, key messages.
  • Crisis comms playbooks: roles, approvals, holding statements, media handling.
  • Audience mapping, stakeholder priorities, key messages, channel plan, and a simple measurement model.
  • Partner packs for community organisations, town‑hall run‑of‑show, event toolkits, surveys, and feedback loops.
  • Local media/sector press relationships; spokesperson training.
  • Stakeholder and spokesperson coaching, proactive updates, and myth‑busting content.
  • Content calendars, approvals workflow, templates (press releases, newsletters, social posts, posters), and quality assurance.
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Testimonials

  • Louise has been an absolute star for our charity. We have not received as much media coverage since beginning 4 years ago as we have the last 12 months since recruiting the much-needed assistance of Louise. In the last 6 months, Louise has organized several magazine interviews, radio interviews, magazine publications, and newspaper publications. We are ecstatic with the awareness it has created for our organization and our campaign launch. Our experience with Louise has continuously been faultless, professional, punctual, and always well-organized. Highly recommended!

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    Hayley King Founder of Cianna's Smile - Sickle Cell Charity

  • We can't thank Louise enough for helping us out with our launch event. Louise dealt with the media so professionally, taking away all the stress for us, which allowed us to enjoy our -special occasion. Louise is always extremely professional and trustworthy, and we would have no hesitation in recommending her to anyone in need of media services.

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    Mel Todd The Carl Todd Clinic

  • Louise worked on the Afro Business Expo account and was excellent at pushing national and international media coverage. She was supportive, insightful, and helpful in getting us fantastic exposure.

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    Ngzoi Fakeye Event Organiser at Afro Business Expo

  • This experience was enjoyable, and informative and definitely left me wanting more. A combination of Louise's engaging and uplifting personality, her deep knowledge of the industry and her well-presented documents all added to the aplomb of her delivery. I would definitely recommend her for your social media needs.

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    Dennise Hilliman Founder & CEO of The Lead Curriculum

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