Email newsletters – 4 reasons why they work

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Using email newsletters are a wonderful way of enhancing your brand and competitive position. 

When you launch a new product, service or event you focus all of your energies on the message but don’t forget to do the marketing and PR side too.

How and why email newsletters can help you to promote what you do.

If you have a list of clients and customers – you can ask their permission to see if they wish to receive a message via an email account. Once you have built up your database you can create some content rich email newsletters.

Here are four ways that email newsletters work

  1. Build loyalty. You are encouraging the reader to stay with you and follow your journey when you share content
  2. Provide sales opportunities. If you have something to sell the email newsletter is the place to tell the reader. Make the reader feel special and aim the sale at them by giving them something they need and really want.
  3. Create visibility and remind people of who you are and what you sell. As you build your brand awareness, the email newsletter gives you a chance to include your logo, strapline and other branding so you can create brand mindfulness
  4. Make customer engagement easy. Nowadays people are busy and have lots of competition for their attention so make life easier for the reader. Guide the reader to information you want them to know and include the opening times of your shop, website link, social media links and even tell the reader to click on it.

What software can you use? There’s lots but here’s a few I like:

Louise is a media, marketing and communications specialist with over 20 years experience working in TV, Radio, print and online media for BBC and Commercial brands, businesses, and services.

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