McDonalds, Nike and Cadburys are all household names and brands but how did that happen? Ok, what is branding? A quick Google search tells us: a brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Building a recognizable […]
A brief guide to get your brand known Read More »
Running your own business can be rewarding and demanding in equal measure. You plan, organise, manage and take all the risks on board to be your own boss and reach your goals. You are the founder, creator and the employee. The day to day pursuits of being your own boss include finding ways to motivate
3 ways to use PR and marketing as a small business owner Read More »
It’s fair to say that most of us are working from home more than we used to. Even if you split your time between your home desk and seeing your colleagues in the office. Working from home certainly has its benefits (no commute, you’re near to the biscuit jar and you can wear your joggers!)
Four ideas to motivate you while working remotely Read More »
Public Relations, or ‘PR’, is all about the way organisations communicate with the public to promote themselves and build a positive reputation and public image. PR sounds like an effortless, easy task but it can be difficult to know where to start and how to make the most of your time and resources. As a
Create your own PR Power! Read More »
Your question is ‘how to pitch a story to a journalist’? I hear this lot. You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order
Two ideas for pitching stories to the media Read More »
I want to help you to use your customer feedback to improve products and services. Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and
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We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that
The power of video to tell stories Read More »