You know Christmas is coming when John Lewis and M&S share their Christmas TV adverts. The same goes for the big leading supermarkets Tesco, Sainsburys and M&S. The suspense builds, we hear whispers about the song that they’ve picked and we wait to see what story they’ll tell this year! The Christmas TV advert has […]
Festive TV adverts and 5 ideas for marketing that we can learn from them Read More »
Videos are a brilliant way to communicate and tell a story. Here is your guide to creating videos that engage. The first step, is to get the duration correct: TikTok At the moment TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds to tell a story before the user moves
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Join this live interactive session to inject some energy and ideas in your marketing, PR and communications. This session is for you Solopreneur Small business owner Side hustler Industry leader & expert This session is ideal for you to Understand how PR and marketing will be useful for sales opportunities Generate publicity to spread a
How to…with Louise Read More »
Social media gives you a chance to create, share or exchange information and ideas in virtual communities. Snapchat, Twitter, Facebook, Instagram and LinkedIn – the list of social media goes on and on with different platforms providing ways to connect and interact with people and potential customers. Explore the 13 page instant and downloadable toolkit
4 ways to share the story of your business using social media Read More »
I want to help you to use your customer feedback to improve products and services. Good PR relies on maintaining a positive reputation through good word of mouth and customer service is a key part of this. Why? Customer service is all about providing satisfactory service to people who use and purchase your service and
How to use customer service for PR Read More »
We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that
The power of video to tell stories Read More »
As a PR Media Communications Specialist I was invited to write an article for UKStart Up – a website that inspires new business owners and entrepreneurs. I also wanted to share the information with you too because I think it will genuinely help. Firstly, lets look at your scenario: you want to promote your business
4 Ways To Improve Your Business Media Communications Read More »
Publicity can be an important part of developing your business. Whether you’re a small or a growing business you will want to grow your reputation, get the attention of customers and give them a good impression of your services and products. You want to show off and demonstrate to your customers why you are the
3 PR Activities you need for your business! Read More »
When you do fantastic work – tell everyone so you can be known as the best! Sometimes you need a bit of help getting your message out there. An opportunity may come your way to do an interview with radio or TV – allow us to share our expertise with some helpful tips. Firstly, why
6 easy ways to use media interviews to promote you Read More »
During the annual Women in Media Conference in Manchester, I joined a panel of ladies to share my experiences of working in the PR and media industry – with the aim to share my observations and lessons that I’ve learned. Discover the 14 PR and marketing toolkits with checklists, tip sheets and templates I hope
Reflections on a 20 year media and marketing career Read More »