PIC your business communications this year!

2020 was quite a year to say the least. I won’t give a recap but it’s safe to say that it tested our resolve, patience and challenged us like no other year.

Overnight your business was thrown into confusion due to corona chaos. You scratched your head to know what to do next to keep your business afloat and safe during an unprecedented pandemic.

So, let’s move on and look to the future with the PIC approach. Here are three ideas of what will keep you ahead and buoyant for an uncertain 2021:


We can only control the things that we can influence. So, take some time to create a communications plan for the year.

  • Audience: familiarise yourself with your audience. or customer Who are they, what are their main questions at the moment and what do they need to know from you and your business?
  • What platforms will you use: what the best platforms to reach out to your audience? If you use social media which ones are most effective? Email newsletters, google advertising, and more are all available but decide where you will focus your efforts to communicate your updates.
  • What do you want to say: consider your tone and messages that you want to share? Perhaps you want to remind your customers that your services are still available online or you are counting down to an exciting product launch.


I know we are currently living in national lockdown restrictions aka lockdown, but the virtual world gives us a chance to connect. How you choose to do that is up to you but do not forget the importance of networking, connecting, and speaking to your customers to remind customers about the personality behind the business:

  • Go live and do a video to update your customers in person
  • Host a virtual coffee catch up for fun
  • Do a live Q&A to answer questions
  • Create a live story of your day on social media
  • Create a watch party for an interactive experience


Life gets busy and time flies by but consistency is key. Once you have the attention of your audience, ensure you provide consistent information to keep in touch and inform your audience and fans.

Think : how often do you want to communicate with your customers? Too often may appear needy and overwhelming. Too little and you risk your customer forgetting who you are and how you can help them. Consider what is the best approach for you and what you can do on a regular basis.

So there you go, that’s how you PIC your communications – you plan, interact, and be consistent!

What do you think?

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