Four Ideas to motivate you while working remotely

Whether you’ve worked in PR for 10 months or 10 years – it’s always good to take some time to refresh your skills and focus on your professional development.

During these times of restrictions, it can feel like Groundhog Day. it’s been almost a year since we sat in an office with our colleagues so motivation is dwindling.

So, here’s four things you can try to keep your communications, marketing, and PR skills fresh in 2021 and beyond.

Buddy up virtually

Once upon a time, it was easy to catch-up with colleagues – at the photocopier, in the kitchen or elsewhere in our offices. With remote working now the ‘new normal’ for many of us (thanks COVID!), we have to work even harder to connect with the people we work with and our industry peers.

Virtual ‘coffee dates’, lunchtime walk-and-talks, and regular touch-in meetings are all great ways to strengthen your relationships – within and outside of work – and to maintain good mental health.

Your body language is important (even on Zoom!)

Like it or not, work video calls are here to stay. And with your head and shoulders being the only thing your clients and colleagues can see (well, that and a snazzy virtual background if you have one), it’s important you use your body language to your best advantage.

While on-screen, try to sit up straight rather than slouching, maintain eye contact with your camera, and nod regularly to show you’re listening. A reassuring smile can also signify you’re enthusiastic and engaged.

Embrace Strategic thinking/Problem-solving

Consider this: you spend A LOT of time writing website text by the exact deadline, your digital advertising campaign is ready to launch and you’ve coached your client for excellent media interviews. Everything is organised for a campaign to launch. Then there is a BIG mishap to solve and your hard work seems to unravel in front of your very eyes. Sigh! Once the dust has settled and things are calmer – consider taking the time to think about what you’ve learned from the experience, make a note, and consider what you would do differently in the future. There are always lessons to learn even in chaotic problem-solving times. This will motivate you to be resilient and focused to solve the same problem in the future.

Have fun and enjoy your day

It’s easy to be bogged down in the day-to-day task list but give yourself a break and take some time to have fun and be creative with a new brief, advert idea, or project. Try a different approach that is stimulating and inspiring to keep your creative exploits flourishing and to show versatility. They often say that there’s no such thing as a silly idea so free your mind and see where your creativity takes you!

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