How to use customer service for PR

A hand holds a paper bag with a thank you note

Good PR relies on maintaining a positive reputation for good word of mouth and customer service is a key part of this. Why? Customer service is all about providing a satisfactory service to people who use and purchase your service and products, so you want them to remain happy and loyal. Angry and disgruntled customers… Continue reading

More

Two ideas for pitching stories to the media

A woman on a laptop talks to another woman via videocall

You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order to promote what you do best! Let’s discuss how to pitch a story to… Continue reading

More

Once upon a time… the power of storytelling

Typewriter text with the words stories matter

Who doesn’t love a story? We love hearing them, and our brains are built to remember them (rather than lists of facts and figures). Since we were kids, we listened to fairy tales, nursery rhymes and fables where good triumphed over evil and there was a happy ending. Telling a story is where we have… Continue reading

More

3 fun ways to keep in touch with colleagues

A woman talking to the video on her laptop

Video calls are a new way of life for work, keeping in touch with friends, and connecting with people in general. I’ve heard a lot of people say they have video call fatigue as too much screen time takes its toll. During these times of lockdown restrictions, it can feel like Groundhog Day so I… Continue reading

More

The power of video

A person holding a mobile filming and recording a scene

We have been in love with moving pictures since 1889 when the first experimental Kinetoscope motion film was made. The movies, films, pictures, the flicks. Video is and always will be an engaging way to capture the attention of the public. But videos are no longer destined to be something on the big screen that… Continue reading

More