Category Archives: Business

Instagram is my favourite social media platform. To me, it’s fun, engaging, shows personality, allows creativity and it’s providing more and more chances to builds sales and promotional opportunities. According to Influence Marketing Hub, the top Instagram influencers include: Cristiano Ronaldo, Kylie Jenner, Beyonce and Rihanna who individually, have millions of followers. Followers = (potential)… Continue reading →

                        During the March 2020 annual Women in Media Conference in Manchester, I joined a panel of ladies to share my experiences of working in the PR and media industry – with the aim to share my observations and lessons that I’ve learned.  I… Continue reading →

We log on to the World Wide Web  many times a day to check and research information, find a service or purchase a product. Put simply, a website gives your company credibility to prove you are established as an expert and it also provides clarity – to share information about you. Nowadays, it is quite… Continue reading →

Good PR relies on maintaining a positive reputation for good word of mouth and customer service is a key part of this. Why? Customer service is all about providing a satisfactory service to people who use and purchase your service and products, so you want them to remain happy and loyal. Angry and disgruntled customers… Continue reading →

You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order promote what you do best! Let’s discuss how to pitch a story to the… Continue reading →