My Journey in to Media Communications PR

My career in PR begun a long, long time ago with life as a Broadcaster! Drive to Reading University to interview a doctor about pioneering research for the British Heart Foundation – ok! Let’s send you out with a TV crew to film and interview a team of Street Pastors who help party goers when they are lost, intoxicated and shoeless – yes let’s do it. Organise a round table discussion with community mover and shakers to debate the impact of the first black president in America – done! Can you write an online article about a Steel Pan factory and take some images to so it can be published on the BBC website? Not a problem! Do an outside broadcast from the Reading Carnival including live interviews from the procession to capture the street party events – ok great! This is just a taster ...

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5 Ways to Instant-Insta Success!

Instagram is my favourite social media platform. To me, it’s fun, engaging, shows personality, allows creativity and it’s providing more and more chances to builds sales and promotional opportunities. According to Influence Marketing Hub, the top Instagram influencers include: Cristiano Ronaldo, Kylie Jenner, Beyonce and Rihanna who individually, have millions of followers. Followers = (potential) customers. Customers who will use your services and purchase your products so it is safe to say that Instagram has a huge influence on buying habits and brand perception. Instagram is all about communicating visually and it is evolving all the time, with its photo taking and sharing, live TV, DM’s (direct messaging) plus the chance to use facial filters… and much more. Created by Kevin Systrom an ...

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My Professional & Personal Tips for Success

                        During the March 2020 annual Women in Media Conference in Manchester, I joined a panel of ladies to share my experiences of working in the PR and media industry – with the aim to share my observations and lessons that I’ve learned.  I hope you find these observations transferable, as a blueprint to anyone just starting a new career or someone who needs a gentle nudge to remind you about your value and worth. Ask yourself ‘what are the values that summarise you and what you stand for?’ I started my working life in retail with my first job being a footwear salesperson at River Island for £2.88 an hour. Weekend shifts at WH Smith, Dorothy Perkins and Marks & Spencer during my student and university y ...

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Why Your Website isn’t Working!

We log on to the World Wide Web  many times a day to check and research information, find a service or purchase a product. Put simply, a website gives your company credibility to prove you are established as an expert and it also provides clarity – to share information about you. Nowadays, it is quite easy to put together a website so if you don’t have a online presence, people may doubt if your business actually exists As a Media PR Communications Specialist, I think a website should be one of your best PR tools to enhance your brand image and there are some simple steps to ensuring your website is a strong representation of you and what you do. Broadly Speaking I think there are two types of websites: A brochure website: this tells people about you, your services and how they can c ...

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Top tools to connect and keep in touch

As the world prepares for an undefined amount of time in self isolation, in quarantine and living a lockdown lifestyle, the need to use apps and software to connect is vital. Whether you want to touch base with business and work colleagues or have a giggle with your mates, the virtual world will be the only way we can stay in touch. What do you need: a gadget which could be a laptop, a mobile phone with a decent camera or a tablet. Some of these apps also work really well on games consoles and smart watches too. Allow me to explain and introduce you to some software tools that are useful, as a starting point Zoom What is it? Zoom is video and web conferencing software that allows you to have 1-to-1 or group calls that can be recorded.  What does it do? It is easy to plan and send the meeti ...

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Customer Service & PR: why the two go hand in hand

Good PR relies on maintaining a positive reputation for good word of mouth and customer service is a key part of this. Why? Customer service is all about providing a satisfactory service to people who use and purchase your service and products, so you want them to remain happy and loyal. Angry and disgruntled customers are quick to give negative feedback and tell a lot of people, which leads to negative PR. I believe that good PR and terrific customer service can help your business to engage with customers effectively and promote a positive brand image. So, here are two ways to improve your PR with input from your customer service: Share the stories of success You have done fantastic work -something to be proud of and you need to spread a positive message about your successes! How often do ...

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