My Journey in to Media Communications PR

My career in PR begun a long, long time ago with life as a Broadcaster! Drive to Reading University to interview a doctor about pioneering research for the British Heart Foundation – ok! Let’s send you out with a TV crew to film and interview a team of Street Pastors who help party goers when they are lost, intoxicated and shoeless – yes let’s do it. Organise a round table discussion with community mover and shakers to debate the impact of the first black president in America – done! Can you write an online article about a Steel Pan factory and take some images to so it can be published on the BBC website? Not a problem! Do an outside broadcast from the Reading Carnival including live interviews from the procession to capture the street party events – ok great! This is just a taster ...

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4 Free Easy Ways to PR Power!

PR activity is all about making you look good in order to gain exposure to audiences so  you can spread news, stories and information.   It sounds like an easy task but it can be difficult to know where to start and what to do to for the best to make the most of your time and resources.   As a PR Media Communications Specialist I have some ideas for apps or software you can use for FREE to help you with your PR activities:   Be a show off with Canva Creativity brings ideas to life and I love experimenting with new platforms and software. The graphic design website Canva is my go to resource to create marketing materials such as email newsletters, leaflets and more so take a look and have a play around with text, images and colours. This free platform allows you to bring flai ...

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Two Ideas for Pitching Stories to the Media

You have a story, a great piece of information that you want to share so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order promote what you do best! Let’s discuss how to pitch a story to the media to gain exposure and coverage. As a media PR & communications specialist here are two ideas that could get your story included on TV, Radio or in newspapers: 1) Ask yourself: What makes my story unique and interesting? Why would someone be interested to know about the topic? Is it because a record breaking attempt? Is it the first time something is taking place? Have you discovered something that is new? This is the first thing you tell the media to give them a taste of what you have to offer and hook them in.   2) T ...

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Customer Service & PR: why the two go hand in hand

Good PR in a business sense relies on maintaining a positive reputation for survival and success and also using creative communication to share messages. Customer service is all about providing a satisfactory service to customers by listening and helping them resolve their issues so that they remain happy and loyal What do these two elements have in common? I believe that good PR and terrific customer service can help your business to engage with customers effectively and promote a positive brand image:   Share the stories of success You have done fantastic work -something to be proud of and you need to spread a positive message about your successes! How often do you write case studies based on wonderful customer experiences? You could be missing opportunities to tell people that you ...

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BBC

“I have everything positive and absolutely nothing negative to say about Louise. No-one outputs a programme better. Maybe it’s because she’s also a presenter that she totally understands what a presenter needs and provides it with 100% reliability. Her enthusiasm, sunny disposition and attention to detail all make her a pleasure to work with”. BBC Radio Presenter Bill Buckley                                                                                                                       

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