My Journey in to Media Communications PR

My career in PR begun a long, long time ago with life as a Broadcaster! Drive to Reading University to interview a doctor about pioneering research for the British Heart Foundation – ok! Let’s send you out with a TV crew to film and interview a team of Street Pastors who help party goers when they are lost, intoxicated and shoeless – yes let’s do it. Organise a round table discussion with community mover and shakers to debate the impact of the first black president in America – done! Can you write an online article about a Steel Pan factory and take some images to so it can be published on the BBC website? Not a problem! Do an outside broadcast from the Reading Carnival including live interviews from the procession to capture the street party events – ok great! This is just a taster ...

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4 Free Easy Ways to PR Power!

PR activity is all about making you look good in order to gain exposure to audiences so  you can spread news, stories and information.   It sounds like an easy task but it can be difficult to know where to start and what to do to for the best to make the most of your time and resources.   As a PR Media Communications Specialist I have some ideas for apps or software you can use for FREE to help you with your PR activities:   Be a show off with Canva Creativity brings ideas to life and I love experimenting with new platforms and software. The graphic design website Canva is my go to resource to create marketing materials such as email newsletters, leaflets and more so take a look and have a play around with text, images and colours. This free platform allows you to bring ...

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Why Your Website isn’t Working!

We log on to the World Wide Web every day to check information, find a service or purchase a product. Put simply, a website gives your company credibility to prove you are established as an expert and it also provides clarity – to share information about you. As a Media PR Communications Specialist, I think a website should be one of your best PR tools to enhance your brand image and there are some simple steps to improve it. Broadly Speaking I think there are two types of websites: A brochure website – this tells people about you, your services and how they can contact it. This type of website acts as a reference to tell people who you are and what you do. An e-commerce or sales website – this allows customers to access the pages, see the items, place them in a ‘basket’ and pa ...

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5 Ways to Create a Powerful PR Plan

The purpose of a media campaign is to promote you and your work.  There are many media tools you can use to communicate your message:  social media, newspapers, e-newsletters, radio, podcasts and more. With so many options – where do you start and how do you use the media tools to ensure you receive positive results? As a PR Media Communications Specialist, I have some tips to help you enhance your reputation. Creating a media campaign to promote your work is easier than you think so here are 5 key areas to help you create a powerful PR plan:   One: What is your aim & objective? Do you want to get more followers and likes on your social media pages? Do you want to be known as a household name in your profession and industry? Do you want to engage with your clients and custom ...

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Q&A: I need PR advice to sell products on my website …….

As a Media PR specialist I meet professionals, colleagues and business owners who ask me various questions about the media and how to use various platforms as communication tools. Take a look at the topics below and the answers to help you plan your PR promotional opportunities. Happy reading! I want to sell my products on line via my website. I am creating the website now and I want to know what should I include on the website from a marketing and PR perspective? A website gives you credibility – it clearly tells people about your business and what you offer as a service or product. If your business is all about selling products online – then you need a spectacular website to help you entice customers. Your website is your virtual window and you only get one chance to make a good impressi ...

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