My Journey in to Media Communications PR

My career in PR begun a long, long time ago with life as a Broadcaster! Drive to Reading University to interview a doctor about pioneering research for the British Heart Foundation – ok! Let’s send you out with a TV crew to film and interview a team of Street Pastors who help party goers when they are lost, intoxicated and shoeless – yes let’s do it. Organise a round table discussion with community mover and shakers to debate the impact of the first black president in America – done! Can you write an online article about a Steel Pan factory and take some images to so it can be published on the BBC website? Not a problem! Do an outside broadcast from the Reading Carnival including live interviews from the procession to capture the street party events – ok great! This is just a taster ...

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Two Ideas for Pitching Stories to the Media

You have a story or a great piece of information that you want to shout about so you decide to pitch your story to the media. Your aim is to gain exposure and build a media profile for yourself in order promote what you do best! Let’s discuss how to pitch a story to the media to gain exposure and coverage. As a media PR & communications specialist here are two ideas that could get your story included on TV, Radio or in newspapers: 1) Ask yourself: What makes my story unique and interesting? Why would someone be interested to know about the topic? Is it because it is a record-breaking attempt? Is it the first time something is taking place? Have you discovered something new? This is the first thing you tell the media to give them a taste of what you have to offer and hook them in. 2) Th ...

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3 Free Easy Ways to PR Power!

Public Relations, or ‘PR’, is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image. PR sounds like an effortless, easy task but it can be difficult to know where to start and how to make the most of your time and resources. As a PR Media Communications Specialist I have some ideas to help you with your PR activities: Tell people: communicate Celebrate you and all the great things you do! We achieve great things in our personal and professional lives so why do we not shout about then enough? I meet many women in particular who are talented and do fantastic work, yet we refer to the ‘imposter syndrome’ of not being good enough. I believe that self-esteem and confidence blossoms, but it starts with us. Ce ...

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BBC

“I have everything positive and absolutely nothing negative to say about Louise. No-one outputs a programme better. Maybe it’s because she’s also a presenter that she totally understands what a presenter needs and provides it with 100% reliability. Her enthusiasm, sunny disposition and attention to detail all make her a pleasure to work with”. BBC Radio Presenter Bill Buckley                                                                                                                       

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Lead

“Louise’s engaging and uplifting personality, her deep knowledge in the industry and well presented documents all added to the aplomb of her delivery. I would definitely recommend Soundbite Media for your social media needs”. Dennise Hillliman – Founder and CEO of the Lead Curriculum 

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