Why Your Website isn’t Working!

We log on to the World Wide Web  many times a day to check and research information, find a service or purchase a product.

Put simply, a website gives your company credibility to prove you are established as an expert and it also provides clarity – to share information about you.

Nowadays, it is quite easy to put together a website so if you don’t have a online presence, people may doubt if your business actually exists

As a Media PR Communications Specialist, I think a website should be one of your best PR tools to enhance your brand image and there are some simple steps to ensuring your website is a strong representation of you and what you do.

Broadly Speaking I think there are two types of websites:

  • A brochure website: this tells people about you, your services and how they can contact you. This type of website acts as a reference guide to tell people who you are and what you do.
  • An e-commerce or sales website: this allows customers to access the pages, see the items, place them in a ‘basket’ and pay for them at the checkout via online shopping options.

Some websites offer both benefits.

I would suggest that you can ask yourself the following 4 questions to help your website become a powerful PR tool:

One: Is your website user friendly and easy to navigate?

When the user clicks on a link, does it work?

Can the user easily find information, products and services they need?

Is there a logo that is clear and easily replicated in small or large form on all pages?

 Are there contact details so the user can get in touch 

Two: Does the website represent you and what you do?

We live a busy world and we have a lot of things competing for our attention. Is it clear what you do and what you’re selling?

Is your website unique to help you stand out from the crowd and explain the origins of your business?

Three: Is there a good mix of appropriate images and clear text?

Visual pictures can engage with people when words become overwhelming so think about what images you can use that portray you in a positive way.

Have a gallery to show images of you and your team at your best. Perhaps have images of other people using your product or service (with their permission).

Consider creating a video and place it on the home page of your website to create a personal impact and engage the user.

Four: Is there a call-to-action on every page?

Tell people how to contact and interact with you. If you have someone looking at your website – make it easy for the user to contact you to ask questions or engage with you to create a sales opportunity.

Think of the person using your website and what modes of communication they will need for an easy way to contact you such as: a phone number, instant messenger option or email address  

Ultimately, you want to make the website experience effortless for the user to navigate. 

Don’t be afraid to trial your website first with some test marketing  and volunteers before you launch it – just to make sure it is functioning at its peak!

Louise is a media and communications specialist with over 20 years’ experience of working in TV, Radio, print and online media for BBC and Commercial brands, businesses and services.

Working with names such as HSBC, Superdrug, LloydsPharmacy and Prince’s Trust to name a few, Louise creates and delivers pro-active and creative media content to share key messages and generate engaging and creative campaigns.

Click here to find out more about Louise and email for more information Louise@Soundbitemedia.co.uk

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