The Press kit: what is it and what does it do?

  Have you ever seen a great press pack or kit? If you’re not familiar with them, allow us to share some ideas on why they can be a very useful tool to communicate to the media.   What is a press kit? Press kits are designed to share all the information you want the… Continue reading

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Social media – what is it and why should I use it?

  The social media world is a busy hive of activity. We hear various phrases and jargon and sometimes we nod along patiently while thinking to ourselves – what does this mean? In a basic sense, social media gives you a chance to create, share or exchange information and ideas in virtual communities.   If… Continue reading

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